Ok, so you are running Google Adwords, but are you getting the results you could be or should be? Or, like many people, are you paying too much for the results you are getting?
Here are the basic things to consider…..
Searches for a local business type have returned results known as the local pack. There were typically 7 listings.
Now there are only 3 listings, more listings can be reached by clicking “More”, Phone numbers are gone, the Google+ link has gone, store hours show more prominently, verified sites for Google+ get a superior amount of content.
Lets look at what this means for local business results in Google.