SEO or PPC – Which is the right tool to market your business?

Image ©: SEOfast Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) are two acquisition strategies employed by businesses to market their products and services to target customers. Both tools have their own pros and cons.   How do you figure out which one...

HOW TO AUDIT YOUR WEBSITE FOR BETTER PERFORMANCE

Image ©: SEOfast NEED FOR WEBSITE AUDIT When was the last time you reviewed your website? A website audit can give useful insights about your website’s performance in terms of Search Engine Optimisation, Google Ranking, and Lead Generation. Whether you are in...

DOES YOUR BUSINESS NEED LOCAL SEO?

Local SEO is all about optimising your website for potential customers in your target suburbs, cities or towns. Let us simplify this with an example. Say you are a Floor Tiling retailer with a shopfront in Prospect, Adelaide. Now, you want to target people in Prospect...
Is your SEO being written offshore?

Is your SEO being written offshore?

How would you know? This is a bit of a head scratcher, because how do you know? If you have signed up with an agency for SEO SERVICES you wouldn’t know where it was being crafted. You could find out by asking a direct question, to which you may or may not receive an...
How do new customers come to you?

How do new customers come to you?

Do you know where your customers are coming from, and which areas to focus your marketing on to bring you more leads? Understanding your current customer base might give you some information on how you can adjust your marketing strategy and get your business in front...
Don’t let new business directions move the goal posts for your SEO.

Don’t let new business directions move the goal posts for your SEO.

One of the great advantages to owning and managing your own business is that you can change it whenever you need to, or when you want to. Perhaps you have a new vision for your business in 2017 that is going to take it on a slightly different path than before? Changes...