Local SEO is all about optimising your website for potential customers in your target suburbs, cities or towns.
Let us simplify this with an example.
Say you are a Floor Tiling retailer with a shopfront in Prospect, Adelaide. Now, you want to target people in Prospect and surrounding suburbs, but also in areas farther from your physical location (for instance, Morphett Vale and Glenelg). This is possible with Local SEO.
Speak to our SEO Wizards Tony on 0414 904 286 or Mark on 0428 379469 to find out how.
What happens if you are a mobile service provider and have no physical office address?
SEOfast are experts at helping local businesses offering mobile services. Don’t trust our word for it! We have 100s of clients who operate using this business model and we have successfully optimised their website and social media for targeted customers in suburbs as far as 50 km from their location.
WHY CHOOSE SEOfast?
Many of our peers out there will tell you they can get your business to rank in Top 10 Google searches, in 100 different suburbs, for a fraction of our cost!
They are not wrong! They will generate 100 pages for 100 suburbs with gibberish and location-specific keywords stuffed everywhere, with no meaningful content about the business or their services!
Does this approach work?
If you didn’t notice, Google is cleverer than all of us! It will give you the ranking in the first few weeks, but it will soon recognise that these are forced pages and will punish your website.
What sets us apart from the rest is our expertise of 25+ years in marketing local businesses. At SEOfast, we custom-design a strategic approach to get your business to rank in your target suburbs, using a well-balanced mix of different portals including on-page and off-page SEO, and social media integration with your website.
WANT MORE LEADS? ASK US HOW.
ALL ABOUT LOCAL SEO
Read this article below by Michiel Heijmans, the COO of Yeost – the biggest SEO tool for website users across the world! In the article, Michiel talks in-depth about local SEO. The article can be found here.
Local SEO is about how to optimize your website to rank better for a local audience. A website gives you the opportunity to target the entire (online) world. But if the target audience for your business is actually located in or near the city you have your office or shop, you’ll need to practice at least some local SEO as well. You need to optimize for your city name, optimize your address details. In short: you need to optimize so people know where you are located and are able to find you offline (if required). In this post, we will try to explain what local SEO is, so you can optimize your local site as well!
What is local SEO?
If you have a local business, like a shop, or have people visiting your office frequently, optimizing your website is also about making sure people are able to find you in real life. But even if you’re not actively getting visitors in your building, but are targeting an audience that is located in the same geographical area as you are, you need to optimize for that area. This is what we call “local SEO.”
Ground-rule these days is that it’s by far the easiest to optimize if you have a proper address in a region/city. The thing is that if you want to optimize for, for instance, a service area that you are not located in physically, your main tool for optimization is content. You should simply write a lot about that area. We found that often, this leads to forced pages that have little to do with the business at hand. It’s clear that these pages are only added for SEO reasons.
Mentioning all the areas
Just recently, I heard someone say that he just mentioned some neighboring towns. And that got him visitors from these towns.
Depending on the niche you are in, that might have some effect, to be honest. But I wouldn’t call it proper optimization. For the majority of companies, that strategy won’t work that well. It’s not really an optimization; it’s just that no-one else mentions that area and that product on his website. If there is competition, please use other methods as well.
Local SEO isn’t just about search engines
Yes, there is a lot you can do online to optimize your website for a local audience. But if you are running a local business, things like word-of-mouth and a print brochure also contribute to local SEO.
If you mention your website and social profiles on your offline communication/promotion as well, your Facebook likes might go up, your Twitter followers could increase, and the direct traffic on your website will get higher. One way or another, this will be visible to Google as well, beit indirect perhaps.
So, back to our main question: what is local SEO? Local SEO consists of a number of factors that help you address your local audience by better rankings in search engines. It’s not just optimizing your address or your social media strategy; it’s all these things combined that we call local SEO.
Good luck optimizing!