One of the great advantages to owning and managing your own business is that you can change it whenever you need to, or when you want to. Perhaps you have a new vision for your business in 2017 that is going to take it on a slightly different path than before?
Changes in your business may mean changes to the customers you want to target and attract. Keeping your website SEO aligned with your business goals will help you reach your new ideal clients.
Here are a couple of tips to ensure your SEO is still working for you:
Use the right keywords
Although Google regularly ads to and amends its algorithms, keywords remain an important driver at the heart of any of your sales conversions. Using the right keywords will help you to create targeted content that will appeal to your ideal customers and bring them to your site. Tweaking and adjusting keywords and content so that your new vision brings in the right customers is an important part of your new path to success.
Optimise, optimise, optimise
If you add new pages to your website to include more info about your new goals and business direction, make sure that the content it optimised to grow the organic reach of your business.
If you have used new imagery on your site, ensure that their file size isn’t slowing your site speed to a halt.
And if you are linking to some awesome new content, be sure to check all of your existing links too to make sure none are broken.
Align your SEO with your new business goals.
Get in touch with us to implement the perfect strategy.