NEED FOR WEBSITE AUDIT
When was the last time you reviewed your website? A website audit can give useful insights about your website’s performance in terms of Search Engine Optimisation, Google Ranking, and Lead Generation.
Whether you are in the process of revamping your website, getting a new domain or want to increase your digital marketing spend but don’t know the right way to do it, a website audit can help you gather information about your websites technical performance, optimisations for Google and leads being generated from your marketing efforts.
WEBSITE AUDIT FOR YOUR LOCAL BUSINESS
Here’s how an in-depth audit of your website can help your business:
- Content Audit – Find out which pages have content below Google’s recommended word count. An evaluation of your website’s content will also highlight which pages have duplicate content, something that Google frowns upon!
- Technical Performace – A website audit will highlight the technical issues crippling your website like broken links, semantic issues, 404 errors, other page errors, and redirects. All of these affect your ranking in Google & other search engines.
- Search Engine Optimisation – You can also gather insights about how well your website is optimised for search engines, especially Google. Factors include site speed, duplicate title or meta tags, meta tag optimisation, broken images, and site speed.
- Lead Conversion – Ever had a look at your website’s performance in Google Analytics? Wondering why your website is generating clicks but not translating into sales? An audit of the website will help narrow the gap between lead to sale conversion, thereby, generating more $$$ for your business.
GET A FREE WEBSITE AUDIT
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