Who is your ideal customer? And why should it matter? If you are new to business, identifying who you would like your perfect customer to be is easy, because you essentially get to create your vision. If you are already in business, analysing your best customers requires more data.
If you are starting a new business or if you have been in business for a while, we know how you can refine the way that you attract and entice your favourite customers.
In a new business
If your business is new, you can identify your preferred ideal customer based on who you want to be targeting.
Who do you want your customers to be?
Where do they hang out, what work do they do, who are their friends, what are their pain points, why do they love your products, what need are you solving for them with your products? You can build up a wonderful ideal picture of your absolutely favourite raving fans, and then target the socks off them!
In an existing business
If you have already been in business a few years, your customer base may be a little less defined, and may even have changed over the years. It’s easier to use the data that you already have of your existing customer base to get a better idea of your ideal customers.
Analyse your existing customers
Identify your best customers, those that have spent the most with you and are return visitors. Then identify customers who have referred new business to you. Only happy customers will refer others your way. This group forms your list of your best customers.
Use this list to see if there are any buying patterns, if any customer behaviours are obvious and to get a clearer idea of just how people interact with your business.
Want to get some good data on customer behaviour and their interaction with your business? Get SEOFast to install Google Analytics on your site and analyse your data. We can help you build up a picture of your perfect customer.
Armed with more information, you will be able to better reach your customers, sell them their favourite products, and tailor your business to keep growing your number of customers.