Do you know where your customers are coming from, and which areas to focus your marketing on to bring you more leads?
Understanding your current customer base might give you some information on how you can adjust your marketing strategy and get your business in front of more people.
These are some ways that you might be reaching customers:
Through your website
If your website has great content that is responsive, has SEO that is working for you and ranking your business well, has clear calls to action that guide your customers to performing the tasks that you want then to, then your website is leading the pack!
Through your social media marketing
Have your customers responded to a promotion on Twitter, or clicked ‘Like’ on a Facebook ad? Are you targeting a specific niche with a couple of new blogs every month and a newsletter with sales and product information? Perhaps your customers saw your knowledge sharing posts on Instagram and immediately visited your shop to buy. Congratulations, your social media marketing is working for you!
Through affiliates and fans of your business
Nothing speaks conversion better than a personal recommendation and raving fans. If your customers are coming to you because they already know your product met someone else’s need, a lot of the sales work is already done for you.
Through local listings
Your 5 star reviews on Google are bringing local customers straight to your door. People searching for your services in the local area regularly mention that they saw you on Google maps and the reviews made you and easy choice.
Are any of these ways that your customers find you? They should be! Speak to us about making it easy for your customers to find you.