Customer reviews are no longer the thank-you cards pinned to the cork board behind your shop counter. Happy customers and the lovely things they said about your business now have the power to influence not only your potential new customers, but also your ranking in Google. So, they’re a pretty handy thing to have!
Good reviews can positively effect your bottom line.
But how do you get over the cringe factor of asking people to rate your business?
- Exceed expectations
This one is business foundation 101! If you deliver amazing customer service and are confident that you provide quality products, then it’s easy to exceed any expectations that your customers might have about your business. Remember that every person that interacts with your business has the potential to be a repeat customer and to refer others. Delivering great service matters for your bottom line.
- Invite feedback
If you have already taken tip#1 on board, then asking for feedback is much easier to do, because chances are your happy customers will willingly give you lots of gold stars. Make it about the customer and how their review can help other people to make a great buying choice.
- Make giving a review easy
Create obvious feedback opportunities on your website. Give your customers links to social media so that they can select how they feedback. Don’t create complex multi-question forms than need to be filled in. Keep it simple, easy to fill out and quick. You can do things like send out a newsletter and provide links for your customers to give you a rating on Google my Business, to mention you on Facebook, or to give your business a rating on any listing sites that your business is on.
Customer reviews provide powerful social proof, and are used by potential new customers to get an inside look at your business before parting with a cent. Make sure that you get glowing reviews by implementing our 3 tips.
Need help getting good customer reviews?
Contact SEOFast to implement a strategy that will convert those positive reviews into new customers and sales for your business.