You may have seen or heard the acronym SSL floating around in website and hosting circles?
Perhaps you have thought it another nerdy tech term that you really don’t need to add to your vocabulary?
If you have a website, then you are going to want to pay a bit more attention.
What Does SSL Mean?
SSL is short for ‘Secure Sockets Layer’. Adding an SSL to your website creates a safety net between yourself and your customers when they browse and either buy from you, or send personal information via an email enquiry form.
What does an SSL do?
The principal function of an SSL certificate is to encrypt information, so that it cannot be read by anyone except the intended parties.
An SSL certificate inserts random characters into the original text, causing it to be unreadable to anyone without the proper encryption key.
If someone does somehow access sensitive information from a secure website, with an SSL certificate, they will not be able to read it.
Benefits of an SSL
- Your site is as secure from hacking as it could be.
- Having an SSL certificate helps you organic ranking in SERP’s.
- Customer Information will be safe.
- Customers will be more likely to send enquiries to a site that is secure.
- You avoid the endless trouble that comes with a site that has been hacked, including customers anti-virus software flagging your site as “unsafe”
Why can’t I leave my site as it is, without an SSL certificate?
You may be thinking that your site has been fine thus far, and why would you bother with the effort of finding out more about SSLs, and getting one yourself. You may even think your business is too small to be selected as a good one to hack. You would be wrong. Most hacking is done without human input, so doesn’t conform to choosing only the biggest, most valuable targets. Hacking has one goal, to find vulnerabilities. Without an SSL certificate, your site is vulnerable.
Do I REALLY need an SSL certificate?
You might be tempted to leave it to chance, and keep your site as it is. But, do you accept payment through your website? Are you planning to launch products for sale on your website? Some payment merchants will only allow you to use them to accept payments on your behalf, if you have an SSL certificate.
Do you collect customer data on your website? Even just name and email address? Customers may not be willing to impart with their details on a site that is not secure.
If you have a membership site, or any pages that are password protected (including your logon page) then an SSL is important for maintaining security.
SSL is becoming the norm, and your customers are going to start expecting that safety (or they won’t become your customers at all)
More and more sites are applying SSL certificates, because of the benefits of additional safety, good practice and an insurance policy against any future headaches. Customers already have a wide range of choice when it comes to shopping online. Whether to buy through a secure site or one that is not secure seems a no brainer to most people, and they won’t need to look far to find a competitor with an SSL.
You have worked so hard on your business! It makes sense to protect it. Call us to find out about securing your site with an SSL.